So went to confirm with Brioni about the distinction they make in packaging, and whether this “transparent branded packaging” is actually a thing or not. While it’s a nit-picky detail, we can obsess over these things and still learn a thing or two. There are a total of eight shirts, three unopened on the table with the champagne, another four unopened on the bed by the pillow, and one opened and next to the linen suit he later sports.īut we noticed one thing – why aren’t Raccoon’s shirts like this? The shirt he ordered this time came in an almost identical white rectangular box, but in a branded paper packaging instead of the transparent plastic. They are inside a white, rectangular box with a label on the side. We see the boxes tilted towards the viewer’s direction, so the words are even more visible to the audience. Upon close inspection of this scene, we see two Brioni shirts wrapped in a transparent, branded plastic with the words “Brioni” on the bottom right. Would a Brioni customer be able to replicate the exact Brosnan “Bond lifestyle” moment by obtaining a Brioni shirt? The answer is no, and here’s why. It’s not the first time Raccoon has commissioned a Brioni bespoke shirt, but this time we took a little bit more attention. It’s a luxurious Bond lifestyle moment and undeniably one of the highlight moments of the film. We are all led to believe at this point that Bond wears Brioni shirts from this point on, until his temporary return to London where he has a chance to visit his usual shirtmaker, Turnbull and Asser. The first time we properly witness Brioni shirts is in Die Another Day, when we see Bond’s tailor in Hong Kong (the one he also mentions in Diamonds are Forever) generously whip up some fresh shirts in their Brioni packaging on the hotel bed. It’s part of a look that’s pointed out by another character, a rare occurrence in the franchise, so it is an important part of Bond fashion lore nonetheless.īut before that, there were a few things we figured out extensively about Brioni’s shirts.

That was the fancy-striped shirt that he wears on the train in Montenegro.Ĭonsidering the fact that Brosnan’s Bond was almost exclusively dressed in solid shirtings, it’s a rather sudden departure into something almost uncharacteristic. I was pleasantly surprised when I heard Raccoon007, who many readers may know through his Goldeneye wardrobe endeavour, to hear that he inquired to Brioni about a particular Daniel Craig garment.

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